The GOL trademark has been valued at UAH 54.8 million.
Global Ocean Link has been operating in the Ukrainian and European transport and logistics market for more than 15 years, specializing in containerized sea freight and developing multimodal solutions. Today, the group of companies has offices in Odesa, Kyiv, Lviv, and Vinnytsia, as well as in Vilnius (Lithuania) and Gdańsk (Poland); the team consists of more than 150 professionals. Every 14th container passing through Ukraine is handled under the GOL brand.
As of August 1, 2025, the market value of the intellectual property rights to the GOL trademark (Ukrainian Trademark Certificate No. 230266 dated August 10, 2017) amounted to UAH 54,818,360 (approximately USD 1.31 million at the official NBU exchange rate on the valuation date), excluding VAT. The valuation was conducted by the Institute of Valuation and Forensic Expertise LLC using the income approach and the Relief from Royalty Method, in accordance with the National Valuation Standards of Ukraine and the International Valuation Standards (IVS, ISO 10668).
The calculation was based on the consolidated financial performance of the Global Ocean Link group in Ukraine, Lithuania, and Poland for 2022–2024. Gross profit was selected as the royalty base — an approach recognized by international practice (Brand Finance, Interbrand, and IVS recommendations) as methodologically appropriate for the logistics industry due to the high share of transit costs within revenue. The applied royalty rate of 3% of gross profit corresponds to the average market level for the logistics sector and reflects GOL’s positioning as a strong regional operator with an international presence.
The market valuation of the trademark is, above all, a management decision-making tool. For Global Ocean Link, it provides:
• transparent justification of the efficiency of trademark utilization within the group companies in Ukraine, Lithuania, and Poland;
• structuring of licensing relationships between the group’s legal entities (royalties, contribution to authorized capital);
• proper recognition of intangible assets in financial statements in accordance with IFRS standards;
• readiness for dialogue with international partners and investors based on economically substantiated value rather than subjective assessments.
The current valuation reflects the trademark’s market position as of a specific date. Global Ocean Link’s strategy is aimed at scaling this value through the expansion of multimodal coverage within a single logistics chain (sea – road – rail – air), strengthening its European offices in Lithuania and Poland, developing warehousing and built-to-suit solutions, as well as implementing joint venture projects with clients. These directions form the foundation for further value growth — both of the trademark and of the business as a whole.